Developing great web content that’s useful to your audience is imperative to driving traffic to your site. However, unless you’re intelligently leveraging social media and providing a native mobile web experience for your users, your great content might not be seen.
Last December 2012, I along with two esteemed colleagues from Lehman College, presented a ‘Mobile First Web and Content Strategy’ session at the CUNY IT Conference at John Jay College in Manhattan, NY. Our presentation centered on the basic premise that the most effective forward thinking web content strategy involves developing a native mobile website (as opposed to a downloadable mobile app), as the primary delivery platform for web content.
Approaching website design from a mobile first vantage point requires prioritizing the most crucial and useful content first, as well as more readily identifying the users path to the sites desired goals. The user-interface limitations of presenting web content via a hand-held device necessitates a less-is-more approach, and forces clients to focus on the message and the goals in a readable and actionable way.
Taking this approach does not mean that web content has to be boring, as properly leveraging a responsive design framework will still allow for a rich and immersive desktop web experience, sans superfluous and unnecessary assets and content.
To properly deploy a mobile first native web strategy, content must be developed in a format that is easily portable and sharable. Our web services team at Lehman College has leveraged RSS as a way to syndicate content via a decentralized content management system. Syndication and social media sharing tools maximizes the visibility of content across the entire organizations web eco-system.
If the future of the web is social media, API’s and open data, approaching website design in this way should be strongly considered.
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