Continuing Education Website Redesign
I partnered with the School of Continuing Education at Lehman College to redesign their website with the express goal of attracting new prospective students to their Certificate programs. A true collaboration, the website went through several design iterations based on usability studies and feedback from key users and stakeholders. The site is SEO optimized, and includes clear calls-to-action to drive new applicants and campus open house visits.
A digital marketing strategy utilizing the college’s communication systems including social media, event calendars, email marketing, and online webinars are leveraged to maximize exposure to critical communications, events, and student success stories.
- Category : Web Design
- Date : August 6, 2018